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Eight industry challenges in Chinese bamboo Flooring

1 – lack of industry propaganda

Bamboo flooring through consumer lack of knowledge of the Department of preference, which makes the main reason for the sale of bamboo flooring, and even many consumers have heard of soil Bamboo is not anything like that. Why should consumers could barely see the bamboo flooring ad? lack of bamboo flooring advertising, companies know the name of your stomach. Gejia bamboo flooring, but the advertisers were careful not to make large investments in advertising, for fear of their own as well other markings similar to advertising. with parquet flooring bamboo China Company does not generally meet this kind of strength and size, is as powerless in the propaganda.

2 – design of the store network is difficult

National sales network is very limited bamboo flooring, bamboo flooring to store business is still operating rarer. According to Fox research, store locations bamboo flooring largest national brand, the number could be around 100. A construction materials market in general, may have three, four bamboo flooring stores have been very easy. the business side, the provision of sales national stores and network marketing, companies have more financial and human costs for support, such as bamboo flooring companies in general small-scale, capital strength is not strong, and therefore incapable, incompetent, but also to build a strong marketing network of stores. The consumption of bamboo flooring because bamboo flooring products has not become current floor, it is difficult to form the current sales volume, which is also hampered the distribution of bamboo flooring in large areas.

No image level Terminal 3 –

Runoff terminal, the terminal is king. Shop is the central part of marketing the floor. The quality of the terminal storage is directly related to the appeal of the brand, quality and consumer. But look at the market visit, the image of bamboo flooring store and national notes, and simply can not mark floors and a rival firm. Some Bamboo Floor area 30-50 square meters of storage, small size, lack of design quality and reduces the sense of product quality bamboo floor, making it fewer consumers feel that bamboo flooring is a "low level of ownership 'associations.

4 – the power brokers of the weakness

Many multi-vendor and distributor is marked Shouliang weak, weak. Bamboo flooring brands join condition is generally low, dealers are generally small entrepreneurs, global strength, usually can not be compared with the floor of the bank. The lack of a lasting peace, brand management, management skills and benign. These traders there are insufficient funds, the anti-risk capability under the tent shortly after the meeting with the slowdown in business can be difficult to maintain. If mishandled, it is easy to damage the agency for the brand. Fox to visit from the research results, also confirmed this point: in many parts distributor of bamboo flooring, the original agent lost interest in the brand has launched an "exit card" phenomenon.

5 – Deduction of points is low, the decorating business in the difficult conditions to promote

Now, a growing number of owners, especially high-end homeowners are willing to home improvement company discretion. Therefore, these owners are the most vulnerable to the impact of design firms and designers. In accordance research with Fox, soil quality bamboo conventional product, revenues of almost hit bottom, decoration companies if 5-10% of the deduction points, then the bank will not benefit or even lose money. Bamboo Floors in the deduction of points for low, so that designers and decoration companies less attractive, recommend to the owners of the lack of enthusiasm for bamboo flooring. Bamboo floors in the decoration and difficult for businesses to promote, but also hampered the large-scale ground to promote bamboo consumers.

6 – Guide to buy the terminal is not in place

Bamboo flooring as floor covering material new consumer awareness of bamboo flooring is not yet complete, so the end of a guide correctly describes complete shopping is essential in important content. Fox visited the research perspective, buying domestic terminal floors bamboo Guide staff's lack of experience in technology and product features bamboo flooring is not deep enough to understand, and can not be exhaustive, and carefully explain consumers, bamboo floors of various details and questions. Guide to buy many, or even just with consumers who may be in Web View. Bamboo order buying guide for the state of soil, but also restricts the bamboo flooring is softer consumer to promote in the soil general.

7 – produced some categories, resulting in loss of consumer

The results of the survey, 50% of consumers usually buy bamboo flooring product categories that are too small. Because the products are rare, difficult to take in their satisfaction with products, which can lead loss of use, there will be multiple choice and space, laminate flooring, Hardwood Floors are visible. the bamboo flooring industry, the Product homogeneity is very serious, less choice of products, greatly reducing the competitiveness of bamboo flooring products.

8 – Vicious competition, consumption of industry profits

Bamboo lining ground in the market, the popularity of bamboo flooring, Jiangxi, tend to occupy the market quickly and at a low price advantage, industry Bamboo floors in a black hole in low profitability. Smaller and medium brand of bamboo flooring, has joined the competition in the market price is your inter-killer instead of the quality of products, services and branding efforts in quality Product is difficult to protect the integrity of management is insufficient to affect consumer confidence bamboo flooring, but also affected the industry bamboo flooring full and healthy competition and healthy 发展. About the Author

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